Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. A great and fast way to convey your goal is by using headlines and taglines. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site.

Invest in Great Content

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results.

How are you supposed to do it?

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Are internal links as valuable as external links? Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. The rise of social media on the Web has created a host of new signals that search engines can consider.

Can I Just Write Naturally and Rank High in Google?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors." Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on.

Understand Google’s Ranking Algorithm

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Competitor analysis is a lot easier when you have the right tools. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content.

Publish The Usual Static Pages

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score The way in which consumers search with be noticeably changed by digital assistants. Google willfollow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services.