Optimizing page titles for search is best done finding a balance between volume and intent. Know where and how to use keywords in your content for maximum searchability. There isno such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.

The issue of full posts on archive pages

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. One of the most commonmisconceptions is that blogging on your own site is going to help your SEO. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them.

Test different keywords with different pages

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. One way to approach SEO is to write catchy headlines. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Ensure that your site loads quickly, not just where you're located, but from around the world.

Linking to popular or recent posts

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target." Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top.

Don't over-do a particular element

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.

Auditing Existing Content

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines.