Online video is the fastest and most powerful social media tool that companies should use while preparing their Internet marketing and social media strategies. It is easier to get a message across visually as opposed to just reading some content. YouTube is an Internet marketers dream tool and it is so easy to use. As they say a picture is worth a thousand words, so a video should be worth a lot more. Best of all videos can show up at the top of the page in Googles natural search results. A YouTube video that is properly optimized can even outrank the most popular websites.
The average person has a short attention span, so a good start is to make a video that is short, sweet and to the point. When youre ready to upload your video to YouTube you will need to create a title, tags and a description. Since the search engine spiders cannot read or understand videos you must use the text fields to optimize your videos properly. Your titles, descriptions and tags should contain keywords that are both relevant to your content and also relevant for getting viewers that are executing searches.
You must do keyword research to make sure you find the best most searched and relevant keywords fro your video. Remember Original content is what YouTube visitors want to see. The more originality you add in describing the video the better off you will be. Use YouTubes Ads Keywords Tool in order to find the most search for keywords. You should also maximize the amount of text you can have. More text will give you a better chance of someone finding and clicking on your video. Keyword optimization also works best when you use basic copywriting techniques. This is because your titles and descriptions are just like classified ads and they should sound or look interesting to attract users to view its content.
The average video on YouTube only receives about 100 views annually. So if you optimize properly you should have no problem surpassing that figure. In essence optimizing a video starts the same way you would do the onsite optimization for a website. When you optimize your videos you get more viewers, and more targeted traffic that will be introduced to your product or service.